The Problem Gambling Foundation (PGF) in New Zealand has urged the government to consider implementing a blanket ban on gambling advertising ahead of the country’s online casino launch in a bid to nip potential RG problems in the bud.
在与RNZ晨间报道节目交流时，该组织主任Andree Froude辩称，目前申请许可证并获得许可证的公司在该行业受到监管之前就有针对新西兰客户的历史记录。
RG倡导小组敦促禁止新西兰赌博广告
Froude said that this “optional treatment of laws” should elicit a response from the government, adding: “Advertising works, we know that. That’s why these companies spend so much money on it. But if we’re really serious about preventing harm, then we need to prohibit gambling advertising.”
随着15个可用许可证中的11个已获得以及市场定于2027年中期推出，Froude正在寻求阻止潜在伤害的方式。新西兰与海外运营商的iGaming市场目前估计达7.7亿美元，但进一步的国内许可可能会导致更多人花费更多。
全面禁止广告虽然是一个微妙的问题。这已在澳大利亚等地进行了探索，那里不受监管的公司继续针对客户，而且在英国和西班牙等地还计划进一步减少受监管赌博广告，行业团体辩称这些措施导致前往离岸市场的流量激增。
As New Zealand attempts to claw back share from the unregulated market, Froude accurately notes that there is a substantial mismatch between the fact that offshore operators are now entering as licensed entities. This, however, is not entirely unprecedented, and in fact many jurisdictions have chosen to turn a sort of “blind eye.”
从世界范围内学习市场监管的例子
安大略省，加拿大做了完全相同的事情，不追求让公司在没有许可证或在灰色地带期间运营。但其他司法管辖区，包括荷兰，一直更严格，对这些公司施加了限制，不让它们在特定期限届满前申请许可证。
在新西兰全面禁止广告虽然极不可能，即使Froude在某些方面有其道理。这项措施需要在市场推出前进行先发立法。然而，Froude的警告应该被认真对待，因为新西兰即将经历前所未有的国内在线赌博活动水平。