DraftKings推出了一套新的负责任博彩功能,扩展了客户可用的工具范围,并增加了这家体育博彩公司围绕安全娱乐的宣传力度。此次更新包括新的产品功能、负责任参与广告和与主要体育赛事相关的教育项目。
喜剧演员凯文·哈特和歌手尼克·乔纳斯在DraftKings最新的负责任博彩广告中驾驶一辆1970年雪佛兰Chevelle继续他们的跨越全国的公路旅行。(图片:DraftKings)
The new ad campaign, which began streaming online Sept. 10, stars comic Kevin Hart and singer Nick Jonas continuing the cross-country road trip they started in DraftKings’ “Take Your Game Anywhere” campaign last month.
In the video below, Hart counts the miles on the car’s odometer and compares it to how he tracks his betting limits in My Budget Builder, a tool on the DraftKings app that allows users to set how much they want to bet.
_aketingHalf
DraftKings is also launching a PGA Tour sweepstakes that requires customers to interact with responsible‑gaming features in order to enter. Eligible customers who use My Budget Builder or My Stat Sheet (an app tool that shows users their recent activity so they can see patterns) between Sept. 16-29 will be automatically entered for a chance to win an all-expenses-paid trip to The Players Championship.
DraftKings还推出了一款名为Gamalyze American Football的足球主题游戏,用户可以玩几轮快速决策游戏,该工具会提供个性化反馈,说明他们的习惯是否看起来有风险。(DraftKings在2026年1月推出了同一工具的赌场版本,并在2026年6月和7月世界杯期间推出了足球版本。)
足球版本将在整个9月的数字推广和现场活动中出现,包括在里格利球场、吉列体育场和箭头体育场的激活活动。
Cool Your Roll
DraftKings还在其自我管理工具阵列中添加了可定制的"冷静期"。客户现在可以使用这些工具临时阻止从3天到364天的投注访问。
DraftKings表示,这些新措施旨在扩展客户选择,并提高平台内已存在的工具的可见性。
负责任博彩工具也发挥合规功能,帮助运营商满足州级要求并记录减少监管和法律风险的保障措施。
如需了解更多关于DraftKings负责任参与预算控制、工具和资源的信息,请访问https://rg.draftkings.com/。